George, S.S <br/><br/>
Case Studies in Services Marketing. VOL-1 

 - Hyderabad  ICFAI Centre for management Research  2006 
 - 225 
<br/><br/><label>ISBN: </label>81-8941-0105 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / INS.06